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ŠKODA
Tour de France Femmes
Social for Impact
A multi-channel social first campaign recruiting the next generation of
female cyclists to the Skoda DSI academy, an all-female cycling programme.
WHY? Because the Tour De France Femmes is back after 123 years...
ONE HUNDREAD AND TWENTY-THREE YEARS. Women's cycling is peaking,
and Skoda want to next gen of female cyclists recruited.
IMPACT.
100+ bespoke pieces of content. 10.7 million impressions. 400% increase in elite team placements.
“This campaign was pivotal to helping is find the next generation of female cyclists” Dame Sarah Story
AWARDS:
Nominated for a Drum Award Social Media
Best Social Media Diversity & Inclusivity Program/Initiative
Travel/ Tourism/ Leisure or Sports
ROLES
Molly Brewer & Nade Kirov: Creative Team
Josh Kelsall: Creative Lead
Chris Marley: Director | DP | Editor
Sticks and Glass: Production Assist
Agency: Ogilvy UK