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HOKA x Strava
No One Is Born a Runner
Social for impact
We got 181,580 people on their feet. Hoka wanted to bridge the gap between elite runners and beginners so we created the
‘All Racers Challenge’, encouraging beginner runners to run a marathon in a month because no one is born a runner
but any one can become one. Supported by a social campaign.
WHY?
Because entry level participation in running declined 13% across the globe. And running itself has a little bit of a
PR problem- in that it’s become so serious it’s no longer inclusive as it could (and should) be.
IMPACT:
43.1 million impressions. 14,172 new club members. 1.6 million hours moving.
AWARDS:
Highly commended for a Drum Award Social Media
ROLES
Molly Brewer & Nade Kirov: Creative Team​
Dane Neil: Creative Director
Agency: Ogilvy UK
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