Brief:

Wh​ole Earth has come out with a new limited edition Hazelnut and Cocoa Peanut Butter spread. Create hype through social until release date, which just so happens to be International Pancake Day *wink,wink* 

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Idea:

Peanut Butter meets Pancake Day!​

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Roles:

Molly Brewer:       Copy-Art Hybrid

Nade Kirov:          Art-Copy Hybrid

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Simon Findlater:   Creative Director

Ben Stump:          Creative Director 

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Agency:   isobel