Did you too think that "Deck" meant the out door decking, you have BBQ's on? And did you feel really silly when you found out it actually meant a presentation? Don't worry, we once interrupted an ECD (A very important Creative Director) to ask what "ATL" meant.
The red faced, why did I ask that, why don't I know that moments are the reason we created the AdLand Dictionary. The ultimate guide to decoding almost* every buzzword in the advertising industry.
From "ATL" to "EOP" we have you covered with all the pointless abbreviations and industry jargon you need to know.
We've all been there. It's 23:36, you're hungry, and you want something quick and easy (title of your sex tape). So you turn to your trusty cupboard, only to find that all you have is some dry pasta and a sad bottle of ketchup.
You throw them together and hope for the best, but the result is always the same... an unappealing meal that tastes worse than it looks, leaving you unsatisfied.
In Heinzsight, it should have been...
UBER EATS PICK-UP
It's the end of a long night out, you're craving some greasy goodness, but the last thing you want to do is journey to the nearest Maccies...
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