VODAFONE
Pro Broadband Social Campaign

Brief:

Build out creative executions across the wider channel plan for the launch of Vodafone's

New Pro Broadband.

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Idea:

Devise a social centric approach to creating assets to meet the needs of the channel mix The channel strategy defines the roles across 3 objectives. Awareness, Consideration and Conversion.

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Roles:

Molly Brewer:   Copy-Art Hybrid

Nade Kirov:      Art-Copy Hybrid

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Tom Bellamy:   Creative Director

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Agency:   Ogilvy UK

YouTube 20"

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