No7 to become a brand that inspires older women.
Anti ageing products are often science babel and patronising. A women's age continues to be highly debatable ‘age appropriateness’ and never-ending coverage of products that can fight age.
No7 has been an intimate part of women's lives for the last 80 years, reflecting both their dreams and aspirations, and the day-to-day realities of being a woman.
#HERSTORY encourages women of all ages to embrace age. not to let age define them. not to let age stop them. to celebrate their life past and present. it is not history anymore it is herstory.