HOKA
STRAVA ALL RACERS CHALLENGE
NO ONE IS BORN
A RUNNER.
No one is born a runner, but HOKA believes anyone can become one. Straddling our Instagram community and our Strava running community – HOKA looked to hero its new silhouette - The HOKA Bondi X – a shoe made for any type of runner – by challenging everyone - that's all racers, walkers, runners, joggers, jumpers and strollers to run a marathon in a month between the 1st and 31st of October 2021.
We encouraged people to surprise themselves, push themselves and be themselves – with the added bonus that if they completed the 42.2km in the month of October – they could also win a pair of the new HOKA Bondi X and gain entry to the Rotterdam Marathon – so their running journey would continue and they could fly
like never before.
Highly commended
HOKA challenges all racers, yes you, to run with us this October, for your chance to win a pair of Bondi X
YOU'RE A RUNNER
YES,YOU.
Entry level participation in running has declined 13% across the globe. And running itself has had a little bit of PR problem – in that it’s become so serious that it’s no longer inclusive as it could (and should) be.
We changed this. In October 2021, Hoka partnered with Strava. And got hundreds and thousands of people on their feet. We also supported the challenge with social content, sharing tips & tricks from elite athletes to motivate and inspire the average person to get out there and take the first step in their marathon journey.
The results? They speak for themselves.
Roles
Molly Brewer: Copy-Art Hybrid
Nade Kirov: Art-Copy Hybrid
Dane Neil: Creative Director
Agency: Ogilvy UK