No one is born a runner, but HOKA believes anyone can become one. Straddling our Instagram community and our Strava running community – HOKA looked to hero its new silhouette - The HOKA Bondi X – a shoe made for any type of runner

– by challenging everyone - that's all racers, walkers, runners, joggers, jumpers and strollers to run a marathon

in a month between the 1st and 31st of October 2021. 

We encouraged people to surprise themselves, push themselves and be themselves – with the added bonus that if they completed the 42.2km in the month of October – they could also win a pair of the new HOKA Bondi X and gain entry to the Rotterdam Marathon

– so their running journey would continue and they could fly like never before.

SOCIAL CREATIVE.