STRAVA ALL RACERS CHALLENGE
No one is born a runner, but HOKA believes anyone can become one. Straddling our Instagram community and our Strava running community – HOKA looked to hero its new silhouette - The HOKA Bondi X – a shoe made for any type of runner
– by challenging everyone - that's all racers, walkers, runners, joggers, jumpers and strollers to run a marathon
in a month between the 1st and 31st of October 2021.
We encouraged people to surprise themselves, push themselves and be themselves – with the added bonus that if they completed the 42.2km in the month of October – they could also win a pair of the new HOKA Bondi X and gain entry to the Rotterdam Marathon
– so their running journey would continue and they could fly like never before.
Nominated for a Drum Award Social Media
Most Effective Use of Group or Community
Molly Brewer: Copy-Art Hybrid
Nade Kirov: Art-Copy Hybrid
Dane Neil: Creative Director
Agency: Ogilvy UK