durex
love sex with any body

D&Ad New Blood 2020 Pencil Winner

ezgif-2-b8d84817dc6e.gif

Problem:

The belief that disabled people have no desire to have sex, leads to them being excluded from sex and sex education.

Idea:

Durex will change this with the campaign: love sex with any body.

Durex will add illustrations to their condom wrappers/ lubes. Which when held up to disability signs, gives an authentic window into the sex lives of disabled people.

 

Alongside their new products, Durex will create a safe community by asking people to sign #PleasurePledge. Once signed they will have access to free, real & fully inclusive sex education. Disabled people have historically been excluded from sex, but not anymore.

Roles:

Molly Brewer: Copy-Art Hybrid / Editor / Script Writer

Nade Kirov:    Art-Copy Hybrid / Editor / Script Writer

Tarald Tvedt: Voiceover Actor

Case Study

Supporting Image 1.jpg
Supporting Image 2.jpg
Supporting Image 3.jpg
Supporting Image 4.jpg