The belief that disabled people have no desire to have sex, leads to them being excluded from sex and sex education.
Durex will change this with the campaign: love sex with any body.
Durex will add illustrations to their condom wrappers/ lubes. Which when held up to disability signs, gives an authentic window into the sex lives of disabled people.
Alongside their new products, Durex will create a safe community by asking people to sign #PleasurePledge. Once signed they will have access to free, real & fully inclusive sex education. Disabled people have historically been excluded from sex, but not anymore.
Molly Brewer: Copy-Art Hybrid / Editor / Script Writer
Nade Kirov: Art-Copy Hybrid / Editor / Script Writer