Problem:

The belief that disabled people have no desire to have sex, leads to them being excluded from sex and sex education.

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Idea:

Durex will change this with the campaign: love sex with any body.

Durex will add illustrations to their condom wrappers/ lubes. Which when held up to disability signs, gives an authentic window into the sex lives of disabled people.

 

Alongside their new products, Durex will create a safe community by asking people to sign #PleasurePledge. Once signed they will have access to free, real & fully inclusive sex education. Disabled people have historically been excluded from sex, but not anymore.

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Roles:

Molly Brewer: Copy-Art Hybrid / Editor / Script Writer

Nade Kirov:    Art-Copy Hybrid / Editor / Script Writer

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Tarald Tvedt: Voiceover Actor