It's not our differences that divide us but our inability to celebrate them.

Dr Martens

London is Divided.
Dr Martens will sew it back together.
Welcome to Sewn Together
Starting with an event that will bring people from all over London together. 
Ambient
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Turing all yellow lines to their iconic yellow stitching, Dr Martens will physically sew London back together.
Stunt/ Social
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Strangers will find their sole mate with the limited edition Docs, can be bought at the event & any store in London.
And chat together on twitter 
#findmysolemate
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Print
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They will tell Londoners about it like this.