BiC

BRIEF:

Introduce Bic’s new 2020 goal to their target audience.

IDEA:

It is hard to believe that a pen can change the world but it can. Bic aims to change the learning conditions of 250 million children by 2020. ‘Small thing, BIC difference’ uses punctuation mistakes to show how small changes (a comma or a pen) make a big difference.

© 2020 by Molly Frances Brewer and Nadezhda Georgieva Kirov.