Adidas

Get your own heart racing this Valentines
D&AD wanted us to empower young women through sport.
 
As girls get older they are more interested in seeking connections with their peers than having a competition with them.
 
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Adidas is holding an all girl's Olympic games. On the day where girls feel pressured to be in 'love' we want them to love themselves. 
 
Getting young girls to stay on the playing fields. 
 
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Print
 
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Build girls a future in sport.
 
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Remove mental and physical barriers that prevent girls from staying on fields, courts, and pitches.